Course Title Social Media and Digital Marketing Level 3 Apprenticeship
Level: 3
Code M29

Overview of the Course

Digital marketing and the use of social and digital media is a key part of business marketing strategies and practice today. The growth of this industry sector has seen a number of jobs advertised for social media experts.
Businesses are looking for more digital marketing capability and capacity which is increasing the demand for skilled people in this sector. This framework is created to equip learners with the ability to understand, utilise and develop the skills needed whilst working in social media and digital marketing for business purposes. It also builds in transferable skills such as communication, team working, interpersonal skills and the ability to reflect on personal learning.
This apprenticeship will help to develop skills to allow apprentices to understand what social media and digital marketing is, how to utilise it in a business environment and incorporate it into their job role. Job roles may include Social Media Assistant, Social Media Consultant and Social Media Analyst with responsibilities such as managing and monitoring online communities, working with businesses to promote, utilise and increase presence through social media, copy writing and media placement, development of social media strategy and seeking out new and relevant content, formulating the content calendar and identify key bloggers and influencers.

Key Units/Learning Aims

 

  • Principles of Social Media within a Business
  • Principles of Keywords and Optimisation
  • Social Networking Management for a Business
  • Using Collaborative Technologies
  • Principles of Mobile Social Media for a business
  • Principles of Social Media advertising and promotion
  • Communicating using digital marketing/sales channels

What are the entry requirements?

Relevant qualifications and/or an initial assessment and diagnostic testing on maths and English will take place prior to commencement. Specific entry requirements may be applicable based on employer requirements.

Progression

Apprenticeship L4 IT Professional

Course Duration

18 months.

Apprentice Benefits

  • Earn while you learn
  • Learning skills that employers want
  • Excellent progression routes
  • Increase career opportunities and earning potential
  • Improve your confidence

Functional Skills

Functional Skills are a vital part of the apprenticeship. They provide the essential knowledge, skills and understanding needed to operate confidently, effectively and independently. Functional Skills are available at Level 1 and Level 2 and the level the apprentice will work towards will depend on the previous qualifications achieved, the results of an assessment prior to the apprenticeship and the requirements of the apprenticeship they are completing

Assessment

Development of the job role can be delivered exclusively by Bury College, co-delivered with a workplace mentor who will work alongside the Learning and Skills Coach to support and log the apprentice's progress. The dedicated, qualified Learning and Skills Coach will support the teaching and learning of the apprentice in their development of Social Media & Digital Marketing knowledge and competence in their work-based activities.

For the Level 3 Diploma in Social Media and Digital Marketing, the Learning and Skills Coach will visit on a regular basis to support with developing the electronic portfolio which is used as evidence for the completion of the qualifications.  Assessment of the apprentice's progress in their workplace competencies involves:

 

·         Observations

·         Professional discussions

·         Question and answer sessions

·         Reviews

·         Work product


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